It's a tough market for job-searching, especially at senior level where there are fewer roles and more competition. It can take months, sometimes longer to land a job. People find that really stressful.
Initially, I based my services on how I could help fast-track the job search process by sharing my insider 'headhunter' knowledge from 15 years in executive search.
But after a throwaway comment on LinkedIn which I took offence to, I came clean and started talking about how my services are a game-changer!
In 2014 I crossed the threshold and launched Tracy Short & Co.
Today, I help companies to recruit great people and I coach senior executives – mainly from fashion, luxury and creative companies – on how to nail interviews and land great jobs. It's not about status, fancy reports or documents – just good work.
Personal brand is the one thing that will make you stand out in a crowded industry and marketplace. No matter what you’re offering, your personal brand is the thing making you unique, memorable and all-round awesome.
And the beauty of personal brand is that you can cultivate one.
Are you thinking about rebooting or upgrading your career this year?
Maybe it’s been on your mind for a while – you’re just waiting for the right thing to come along. Problem is the opportunities at your level are few and far between and it seems that other people are getting the roles that have ‘got your name on’.
You know there are factors out of your control but surely there’s something you can do to improve your luck?
Have you ever considered working with a career coach?
How about if I put it a different way?
Have you ever considered working with someone that will help you to shape your career and who knows the ins and outs of the recruitment industry and your sector? Someone who will help you create an eye-catching CV and teach you how to improve your pitch to recruiters and companies?
Chances are you haven’t and I think you could be missing a trick.
When I asked style and confidence coach Loulou Storey for her tips on how to create a great work wardrobe, where to shop, and how to put together a great look for an interview, she said to start with the clothes that you already own.
She's down-to-earth and practical. I like her type of advice.
The recruitment industry is saturated. And with the huge rise in competition has come the race to deliver candidates faster and cheaper.
Even firms specialising in quick-fire placements are under pressure to deliver shortlists faster to compete. It's hit the search firms too. But whilst competition is obviously healthy, it should never come at the expense of good recruitment.