Personal brand is the one thing that will make you stand out in a crowded industry and marketplace. No matter what you’re offering, your personal brand is the thing making you unique, memorable and all-round awesome.
And the beauty of personal brand is that you can cultivate one.
Are you thinking about rebooting or upgrading your career this year?
Maybe it’s been on your mind for a while – you’re just waiting for the right thing to come along. Problem is the opportunities at your level are few and far between and it seems that other people are getting the roles that have ‘got your name on’.
You know there are factors out of your control but surely there’s something you can do to improve your luck?
Have you ever considered working with a career coach?
How about if I put it a different way?
Have you ever considered working with someone that will help you to shape your career and who knows the ins and outs of the recruitment industry and your sector? Someone who will help you create an eye-catching CV and teach you how to improve your pitch to recruiters and companies?
Chances are you haven’t and I think you could be missing a trick.
When I asked style and confidence coach Loulou Storey for her tips on how to create a great work wardrobe, where to shop, and how to put together a great look for an interview, she said to start with the clothes that you already own.
She's down-to-earth and practical. I like her type of advice.
The recruitment industry is saturated. And with the huge rise in competition has come the race to deliver candidates faster and cheaper.
Even firms specialising in quick-fire placements are under pressure to deliver shortlists faster to compete. It's hit the search firms too. But whilst competition is obviously healthy, it should never come at the expense of good recruitment.
You’ve probably heard of outplacement firms – they’re companies that help people to find a job after they’ve been made redundant. The service is paid for by the former employee and forms part of the redundancy package.
But did you know that you could pay for this service yourself – if you’re looking for a new role?
When it comes to negotiating a job offer and salary it’s easier and smoother if there’s someone handling it on your behalf. But that’s only going to happen if you’re working with a consultant. So if you're on your own this post is for you.
In last week’s post, I touched on the subject of job satisfaction and why having two careers can lead to fulfilment and a deeper sense of purpose. I mentioned the co-founders of the Wild at Heart Foundation, Nikky Tibbles and Nadine Kayser, who demonstrate this so well.